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Showing posts from 2018

What Is Digital Marketing and Why Do You Need It?

You have a shop or a single product. Maybe a book or a mobile app. You want to increase your sales. Or perhaps you're running a political or awareness campaign. Maybe you have a brand. Or you simply have an idea or you're promoting an event. You want as many people as possible to find out about it. This is exactly what Digital Marketing does for you. It includes a lot of techniques, some of which you might already be using without even knowing they fall under the Digital Marketing umbrella. The target, as stated above, is to increase exposure/reach and sales. Here are some of the techniques that Digital Marketers use to achieve your goals: Search engine optimization (SEO) Search engine marketing (SEM) and Paid Advertising Content marketing Influencer marketing Content automation Social media marketing E-mail direct marketing (newsletters) Display advertising E-books, optical disks and games, mobile apps Let's talk in more detail about some of the most importa